Brand Finance Banking 500

The annual Brand Finance Banking 500 (ranking of the Top 500 Most Valuable Banking Brands), has published its results on the 2nd of February 2015.

KBC has had a successful year, growing its brand value by 10% to $3.8 billion, which means KBC is now the 62nd most valuable banking brand in the world.

Some highlights about KBC’s brand performance in 2015 :

• Top 100 Global Banking Brand, close to becoming a Top 50 Global Banking Brand.
• Top 10 most valuable banks in the world : Wells Fargo ; ICBC ; HSBC ; China Construction Bank ; Citi ; Bank of America ; Chase ; Agricultural Bank of China : Santander
• Top 10 most valuable banks in Europe : HSBC ; Santander ; BNP Paribas ; Barclays ; UBS ; Deutsche Bank ; Credit Suisse ; ING ; BBVA ; Société Générale.
• KBC brand’s value has increased by 110% since 2012
• KBC is the most valuable Belgian banking brand
• Most of our competitors in Europe have lost some places in the rankings (apart from Belfius, ABN, ING and Rabobank))

Methodology :

This ranking is established by Brandirectory which is a part of Brand Finance, the company that also draws the Top 500 list for The Banker.

Brand Finance defines brand as the “Trademark and associated IP including the word mark and trademark iconography”.

Brand value is the value a company would be willing to pay to license its brand as if it did not own it. This approach involves estimating the future revenue attributable to a brand and calculating a royalty rate that would be charged for the use of the brand.

Brand Rating benchmarks the strength, risk and future potential of a brand relative to its competitors on a scale ranging from D to AAA. It is conceptually similar to a credit rating.